engineered for adventure
Introducing the 2023 Roush F-150. The perfect marriage of raw power and rugged refinement, the 2023 Roush F-150 brings iconic Roush styling elements and performance enhancements like the high-flow front grille with integrated lighting, the Roush exhaust system and the all-new ultra-capable Roush performance coilover suspension system, all while adding new options for further customization to make it your own.
rugged & refined
The 2023 Roush F-150 exudes confidence and capability. It is available on either the 302A XLT or 502A Lariat ford F-150 chassis with 11 striking exterior color options, including the all-new Avalanche Grey, Area 51 Blue, and Hot Pepper Red Metallic. Up front, the Roush high-flow front grille makes a bold statement with its integrated lighting and satin black finish. Clearance lighting has also been added to the upper portion of the grille for increased visibility. The hood of the truck gets a boost with our functional heat-extracting vents, also finished in satin black. We’ve added to the unique styling on the sides of the F-150, with Roush fender badging and functional fender vents in the factory locations to maintain the F-150’s iconic body lines. To finalize the exterior details, Satin black or color-matched* fender flares with accent lighting are available.
CONQUER ANY TERRAIN
​We built this truck to handle anything you can throw at it. Underneath the truck, we’ve added our custom Roush performance coilover suspension system to level out the Roush F-150 and give it an aggressive, off-road-ready stance. Roush-designed 20-inch iridium gray wheels wrapped in 33-inch General Tire Grabber A/TX tires enhance the truck’s capability and styling. The wheels are designed and constructed for rigorous off-road use and feature a reinforced outer lip to give confidence when the going gets tough and an open center section for maximum airflow to keep brakes cool. The 33-inch General Tire Grabber A/TX tires provide exceptional traction, comfort and on and off-road capability all year round. For those who want to make a statement, optional 20-inch matte black wheels can be selected to give your 2023 Roush F-150 an even more commanding presence on the road. To round out the performance modifications, the Roush performance exhaust system equips the truck with a throaty growl which is sure to turn heads.
performance meets premium comfort
Inside the cab, we offer two unique leather interior options when you choose the Roush premium leather package. For those with the XLT chassis, striking two-tone gray and black leather seating is included. The Lariat chassis features an all-black leather interior that perfectly complements the factory vintage carmine accents. Both options feature an embroidered Roush logo on each headrest and subtle tags on the seating, including a square “R” and an American flag. The Roush F-150 comes standard with Roush dash gauges, serialized dash badges and custom Roush pedals. This is more than just a truck – it’s a statement of rugged style and performance.
Standard Package Components
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Signature High-Flow Grille with Integrated Lighting
Custom Front Bumper Cover with Tow Hook Pockets
Fender Flares with Clearance Lighting – Matte Black Or Colour-Matched*
Roush Performance Coil-Over Suspension System (Red)
Roush Performance Exhaust System (Active Upgrade Available)
20-Inch Iridium Gey Roush Off-Road Wheels
33-Inch General Grabber A/TX All-Terrain Tires
Roush Fender Badges (Ford Model Dependent)
Rear Tailgate Clearance Lighting
Roush “R” Pedals
Roush Dash Gauges
Serialized Dash Badge
Roush Molded Floor Liners (FR./RR.) By Weathertech®
Custom “R” Key Fobs
Wheel Lock Kit
All-Weather “R” Hitch Cover
Certificate Of Authenticity
Graphics Package:
Front Roush Banner
Jack Roush Signature Graphic
Roush Door Graphics
Roush Tailgate Graphic
USA Flag Graphic
Optional Upgrades
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20-Inch Matte Black Wheel Roush Off-Road Wheels
Body Colour-Matched Fender Flares With Accent Lighting
(*Select Colours Only)
Roush Performance Active Exhaust System
Premium Leather Package
Ready Package: Centre Console Vault & Off-Road Utility Kit
Accent Graphic Package – Black